Brand Style Guide

LogoJET Brand Style Guide

This graphic standards guide is intended to be used as a reference for graphic designers, marketing staff and vendors. The visuals illustrated here are designed to address the most common usage requirements.

The LogoJET Name

Our company name, LogoJET is to be written with a capital L and the letters JET capitalized.
In legal documents, the full name LogoJET Inc. should be used.
Our URL www.logojet.com should be written in all lowercase letters.

Primary Color Palette

GOLD - PANTONE 137 C

CMYK (PRINT)
C 0 M 40 Y 100 K 0
RGB (WEB/POWERPOINT)
R 250, G 166, B 26
HEXADECIMAL VALUE (WEB)
#FAA61A
BLACK

CMYK (PRINT)
C 0 M 0 Y 0 K 100
RGB (WEB/POWERPOINT)
R 35, G 31, B 32
HEXADECIMAL VALUE (WEB)
#231F20

Secondary Color Palette

GRAY - PANTONE 422 C

CMYK (PRINT)
C 0 M 0 Y 0 K 45
RGB (WEB/POWERPOINT)
R 157, G 159, B 162
HEXADECIMAL VALUE (WEB)
#9D9FA2
DARK ORANGE - PANTONE 172 C

CMYK (PRINT)
C 0 M 85 Y 98 K 0
RGB (WEB/POWERPOINT)
R 240, G 79, B 37
HEXADECIMAL VALUE (WEB)
#F04F25
BLUE - PANTONE 300 C

CMYK (PRINT)
C 93 M 55 Y 0 K 0
RGB (WEB/POWERPOINT)
R 0, G 109, B 182
HEXADECIMAL VALUE (WEB)
#006DB6
LIGHT BLUE - PANTONE 292 C

CMYK (PRINT)
C 57 M 16 Y 0 K 0
RGB (WEB/POWERPOINT)
R 96, G 177, B 231
HEXADECIMAL VALUE (WEB)
#60B1E7